Meeting the need- looking at social networking competitors
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I've been examining many referal based systems, online communities and the base concepts to the social structure beneath them. Some of the structures I have been examining not only from a recruitment perspective, but an overall online network perspective.
www.linkedin.com
www.jobster.com
www.livejournal.com
www.blogger.com
www.match.com
www.riggs.com
www.ebay.com
www.yorz.com
www.headlesshunter.com
www.evite.com
www.amazon.com
www.msn.com
www.yahoo.com
That's a very eclectic list. Each one however has some very interesting social dynamics that attempts to turn visitors into users. The target audience is different for each, but the target methods are very similiar. Yahoo has been in the employment game a while with www.hotjobs.com. Google is also rumored to be moving into the employment arena (and also moving into the E-bay market). MSN has been leveraging it's client base with MSN Careers for some time. LinkedIN has some recruiting functionality. Will some of these others convert the base system over?
Will there be a Amazon jobs listing ability in the not too distant future? Passive candidates through one of the worlds largest online retail groups? Will groups like LiveJournal re-engineer the system to leverage the power of millions of pre-established social networks? There are some serious heavy wieght contenders that could cross-market services to a pre-existing base of customers with the flip of a few proverbial switches and a great marketing campaign.
With the new .jobs domain coming to life- you know some E-bay executive is looking at E-bay.jobs and thinking "What do we want with a .jobs domain??? Wait a minute...."
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