When most people think of networking events they probably envision a group of people standing around a room trying to introduce themselves over coffee or moving around a buffet table handing out business cards. While these are typical scenarios, the new age of networking online has taken us into a world where professionals are connected 24 / 7 through e-mail, personal digital assistants, cell phones, and our favorite personal obsessions that can be googled.

There is a new blog going online every second. As I typed this sentence ten people just started a new blog. As each one goes online a new person or business is establishing who they are online and each of those people is looking to relay and connect with other similar individuals. In a few days, personal friends will find out that each new blog exists and over a month each new blog will be advertised through word of mouth to dozens of people the writer never knew existed.

So what? Why would I care?

To effectively network online (or in any situation) you must network all the time. Every time you meet someone new or are standing in line at a coffee shop is a chance to relay information that may be of use to you. The more people who know about it, the more people who know about you.

This real world networking practice has very consistent steps to establish an online network-

Speak up. Visit industry blogs and community portals and offer your ideas and experience. If you don’t speak up, communication has failed to happen.

Don’t be afraid to be controversial. Professionals have different thoughts all the time. Educated readers will have respect for ideas that are well supported and thought out.

Offer your ideas. One of the greatest aspects of blogging is the ability to relay information and inspiration. If you see a problem, offer a solution.

Follow up with your ideas. If you see a potential for an idea, chance is there are several like-minded individuals who have interest in the idea. Ask for input, ask for assistance, and don’t be afraid to establish new groups to focus on your goals.

In the long run, good networking online is based on consistent communication skills and being able to share your ideas to a varied network of individuals. Once you have the door open, simply maintain consistent contact and continue to share information. Even if your direct network fails to connect you with a good opportunity- your work and skills will be documented for the casual wanderer who may happen to be the best opportunity you’ve had.